New Rigid Contest and Sweepstakes Rules for Pinterest
Pinterest, like any newly created social media, attracts shrewd users who try to game the system and abuse their accounts to make a few bucks. Thanks to these aggressive marketers, the rest of us are now being punished. But these new rules will be beneficial by allowing Pinterest to retain their overall positive name, while creating a better experience for the users.
The Newest Pinterest Contest and Sweepstakes Rules
- In no way can you infer that Pinterest is associated with your contest.
- Users must pin from unrestricted boards. They cannot be required to pin from select boards or pins.
- Contest rules are not part of the contest, and they cannot be repined as a prerequisite to participate.
- Sweepstakes will not be able to use pins, board, repins, or liking as an entry option.
- Soliciting comments will no longer be accepted as a contest requirement.
- Pins, repins, and likes cannot be used as a voting mechanism. Pinterest's engineers haven't yet created a sophisticated API that's able to tract repins.
- Don't overdo it. Although Pinterest doesn't qualify overdoing it, try not to run too many contests right now. This policy will more than likely evolve to something more watered down at a later date.
- Selecting only one pin is sufficient to participate in a contest.
- Use keywords, not hashtags, to manage your campaigns.
How a Contestant Selects a Pin to Win
As previously mentioned, a user cannot be restricted to chose an image pin from one particular board. It's acceptable though to advise users to choose from an overall Pinterest account or from a particular website.
Choosing Random Winners are No Longer Acceptable
Choosing random winners was never a good idea, and it opens up numerous opportunities for abuse. Instead, Pinterest now requires that contest provide clear and concise terms for participants to win. Basically there has to be a well explained path detailing how a contestant can win. Although the selection process can still be ambiguous, it provides for a much more honest game.
Getting Help Running Your Campaign
If all of these new rules seem overwhelming and intimidating then consider using a third party contest application. Pinterest endorses Rafflecopter as method for running contests and sweepstakes on their site. Rafflecopter is a free online application that helps run contests and sweepstakes.
Find out more information from Pinterest at: http://business.pinterest.com/logos-and-marketing-guidelines/